Kolkata, July 9, 2013: Senco Jewellery Palace Abhusan (SJPA)
introduces ‘Chain Mela’ festival for the first time in Kolkata with ‘New
Collection with Special Offer’ in the presence of famous Tollywood Actress June
Maliah today at SJPA, located at 118, Rashbehari Avenue, Kolkata 700029. The
Chain Festival has various kinds of light weight machine and beautifully
crafted handmade chains showcasing from 9th to 17th of
this month.
Senco Abhusan is
an Indian jewellery organization based in Kolkata, famous for beautifully
handcrafted gold and diamond studded jewellery and extraordinary workmanship.
As a synonymous to imagination, inspiration and innovation the SJPA stands
on the pillars of quality and trust and evokes respect of millions. The zest to
excel over the past six decade has created the brands as they are today. The
company has been defining women since 1901 when it started in the eastern part
of Undivided Bengal and along with the evolving times, it has forayed into
newer avenues and contemporary designs and concepts.
“Chain as an ornament is
universal plays a vital role which always an important gift for people since
their birth to their marriage and thereafter as a neck piece to wrist lets or
bracelets. With the revolution of machine made chains, not only for
women it is an important accessory for male also” said Mr. Anirban Sen,
Chairman of SJPA.
A new definition to any ornaments chain as chain with earings
(Chandelliars) & chain with pendent (Tanmaniya) There are variety of chains
available like A curb chain is a chain in which the links interlock and
lie flat. Curb chains can
come in a variety of widths, and their links are generally uniform in size. A
Figaro chain is a chain that is designed with several small round links
interspersed with one long oval link. This style of chain originated in Italy,
andFigaro chains are
frequently used for men's jewelry. Mariner chains are
similar to Figaro chains, but they alternate a single, small, round link with a
larger oval link. They resemble the chains attached to an anchor on boats,
hence its name. This style of chain is popular for id bracelets, any jewelry
with nautical themes, and unisex style jewelry. Rope chains are
chains where small links are manipulated to avoid calling attention to their
appearance; instead, they are linked in a twisted pattern to resemble a genuine
rope. Rope chains come in both delicate versions where they are a popular
choice for pendant necklaces, and heavier versions where the chain itself is
the main attraction. Snake chainsare
made up of rings which fit together closely, making a chain with an appearance
of a flexible tube with the texture of snakeskin. Snake chains are usually
narrow and delicate.Box chains have squared off links rather than rounded
links, giving the chain a boxy appearance. Thinner versions of box chains are
popular for women's jewelry and often paired up with pendants. Link chains are
made with individual links of the same shape with an open middle section,
interlocking in alternating directions, so the shape of the link stands out.
Common link shapes are round links or oval links, and link chains can
be delicate or heavier depending upon your taste.Fancy chains are chains with
unique link patterns that do not fit any of the above descriptions. Some
popular examples of fancy chains include Byzantine chains, Franco chains, and
bar chains. Chain holds around 50% share out of the total sale of
ornaments in a jewellery store.Mr. Abhishek Sen, Executive Director of SJPA Said,
“Our palace organizing ‘Chain Mela’ by giving 25% discounds on every parchase
& range of Jewellery strats from 3000 onwards”.
June Maliah in Senco Jewellery Palace Abhusan at the launching ceremony of CHAIN MELA
MrAbhishek+Sen+(Executive+Director)of+Senco+Jewellery+Palace+Abhusan+at+the+lauching+ceremony+of+Chain+Mela.JPG)
Mr Anirban Sen (Chairman)MrAbhishek Sen (Executive Director)of Senco Jewellery Palace Abhusan at the lauching ceremony of Chain Mela
For Media Contact (Only) : Launcherz PR
9831362041/ 42/ 0333294
